Reviving a Manchester Legacy

I initially worked with Diane Modhal MBE when she tasked me to identify the future strategy for the then Diane Modahl Sports Foundation, a registered charity providing opportunities across Greater Manchester to empower underrepresented groups to fulfil their potential.

The Human Challenge

Working with Diane Modhal MBE to re-ignite City of Champions, an event celebrating Manchester’s remarkable individuals after years of dormancy, required a strategic approach to ensure its relevance and impact.

Context and Stakes

City of Champions sought to:

• Resurrect a meaningful city celebration
• Create a strategic blueprint for the event
• Ensure resonance with Manchester’s community

The Turning Point

During our Strategy and Vision session, we mapped out a comprehensive framework covering:

• Brand vision
• Clear objectives
• Desired outcomes
• Identifying potential gaps
• Future positioning
• Detailed implementation blueprint

Implementation & Lasting Impact

The strategic work provided a clear roadmap to bring the City of Champions event back to Manchester, positioning it to be bigger and more impactful than before, with engagement from key team members Diane, Imani, Remello, and Johanna.

Here is a small sample of the inspirational content that flowed following the session;

Inspiring Future Generations by Honouring The Unsung Heroes
At City of Champions, we are the heartbeat of Manchester’s spirit. Our mission transcends mere celebration; we are on a quest to immortalise the essence of Manchester by inspiring future generations to shape its legacy. What sets us apart is our deep understanding of Manchester’s soul, recognising and honouring both the storied alumni and the unsung heroes who tirelessly contribute to our city. 

Who we are
We are the beacon of hope for the people of Manchester. Through the power of celebrating the individual and collective contribution to the city of Manchester.

On a mission to…
Create a lasting legacy by inspiring the next generation to positively contribute in making Manchester the best city to live and work.

Our unique value
We truly understand the impact an individual or team has had on the city of Manchester through their active contribution.

In Their Words

Diane Modahl MBE, Founder, Speaker and Olympian: “Ben is an excellent strategist, able to shape a single idea from creation to implementation. His creative thinking is unique and inspiring.

Ben’s expertise, passion and confidence in identifying how to propel the organisation to another level was outstanding.

His excellent and natural ability to listen closely to all our requirements, making sure he really understood the heart of the mission, his attention to detail – both in planning and presentation – produced a master plan of implementation for success.”