Charting a Clear Strategic Course

The Human Challenge

Working in sectors I’m unfamiliar with isn’t uncommon. So, when James approached me to help shape his business strategy, I was naturally excited by the opportunity to bring an external perspective to Pro2col’s strategic planning.

Context and Stakes

As the founder and managing director, James sought clarity and direction for his business. The challenge was to create a strategy that would:

• Unlock existing value within the organisation
• Align the senior team’s thinking
• Provide a clear path forward for the next three years

The Turning Point

We created a bespoke service designed to simplify the strategic approach. By acting as a facilitator, I aimed to help the senior team arrive at shared conclusions, adapting and tuning our approach as we progressed.

Implementation & Lasting Impact

The outcome was a comprehensive three-year strategy that ensured the entire team was moving in the same direction. By unpacking complex thoughts and helping James and his team find their own solutions, we transformed their strategic thinking.

In Their Words

“Working with Ben helped me to think about the future direction of my business in a different way. Whilst having little knowledge about ‘what’ we do, he got me thinking differently, resulting in a great outcome that I could then communicate to my team.

The output of that meeting has helped to shape our three-year strategy, and whilst we’re not far enough along to measure the results, it has helped that we have the whole team pulling in the same direction.

Ben has this uncanny knack of being able to unpack your tangled web of thoughts, helping you to put them in order. He won’t necessarily give you the answer, rather help you to get there yourself.

I would very much recommend Ben for strategy sessions and even mentorship, if that’s on the table, it will be money well spent!”

James Lewis, Founder and Managing Director